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Guides for brokers

Know exactly what you're buying.

Straight answers on lead prices, lead types and building a pipeline. No sales pitch.

How much do life insurance leads cost?

Typical UK prices for every lead type, and the number that actually matters.

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Do life insurance leads actually work?

The cost per policy maths, and when bought leads pay.

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Are free life insurance leads worth it?

Where free leads come from and what they really cost.

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Exclusive vs shared leads

The four lead types compared, and how to spot a fake exclusive.

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What makes a lead qualified?

Filtered, verified or voice qualified: pin down what was checked.

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Real time leads: why speed matters

What happens to an enquiry in its first hour.

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What are hotkey leads?

Live transfers: costs, pros, cons and who they suit.

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Aged leads: should you buy them?

Why they're pennies, and who can actually make them pay.

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Term life insurance leads

Why term enquiries are the backbone of the market.

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How to get life insurance leads

What every channel really costs a UK protection firm.

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How to convert life insurance leads

Speed, follow up and measurement: the habits that triple results.

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Leads for new advisers

Budgets, expectations and mistakes to avoid on your first batches.

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Where to buy leads in the UK

Seller types compared, fair trials and red flags.

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