Buying leads as a new adviser is a chicken and egg problem: you need conversations to build skill, but every wasted lead hurts a small budget. Here's how to stack the odds.
Start exclusive, not cheap
Shared and aged leads punish inexperience: you're racing dialler teams and working cold data. Exclusive enquiries give you the one thing a new adviser needs most, a fair conversation with a real prospect. Fewer, better leads beat a big bag of cheap ones.
Budget for the learning curve
Expect your first batch to convert below your eventual rate. Treat perhaps £500 of enquiries as tuition: record calls where lawful and consented, review every miss, and refine your opening. Most advisers see conversion climb sharply between their first and third batch.
Set criteria you can serve well
Match filters to your strengths and your panel. If you know family protection, filter for ages 25 to 45 with dependants level cover amounts, rather than taking everything and advising thinly.
Mistakes that burn budgets
- Calling once and giving up. Most sales need three or more attempts.
- Buying volume before proving conversion.
- Signing contracts for "discounted" committed volume.
- Judging a source on ten leads. Judge on fifty.
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