The life insurance lead marketplace

Exclusive life insurance leads, delivered live.

Real enquiries from people searching Google for cover right now. Sent to your team in seconds, and never shared with anyone else.

One broker per enquiry No contracts FCA firms only
A broker at a desk watching new life insurance enquiries arrive live on screen, with a New lead notification

How it works

Your criteria. Your price. Your enquiries.

Set up once and matching enquiries land with your team automatically.

1

Set your criteria

Choose the customers you want by age, smoker status, cover amount and term.

2

Set your price

Name the price you are happy to pay for each enquiry that matches.

3

Receive exclusive leads

Matching enquiries reach you live by portal, email or SMS. One broker, every time.

Why brokers choose us

Built to be exclusive, honest and fast.

One enquiry, one broker, no race.

Every enquiry is delivered to your firm alone and stays that way. No competing calls, no recycled data, no bidding war after the sale. You have the only conversation.

No shared leadsNo resold dataReal intent

From real Google searches.

Our websites rank for the terms people use when they want cover. Every enquiry comes from someone who asked to speak to a broker, not a recycled list or a cold database.

High intentUK searchersFreshly generated

Delivered the moment intent is highest.

Matching enquiries reach your team in seconds by portal, API, email or SMS, so you can call while the customer is still looking. Speed to lead is the difference between a quote and a sale.

Live in secondsPortal, API, email or SMS

The journey

From Google search to your CRM. In seconds.

Every enquiry follows the same route. No lists, no third parties, no delays.

1

Someone searches Google

Our ranked websites capture the enquiry at the moment of intent.

2

Protection Connect matches

Checked against your criteria and pricing, then reserved for one broker.

3

Delivered your way

Straight to your team by portal, API, email or SMS, and tracked in your dashboard.

The numbers

Simple terms that pay for themselves.

1

Broker per enquiry

Never shared, never resold. When your phone rings, nobody else's does.

<60s

To your team

Delivered by portal, API, email or SMS the moment the enquiry is made.

£0

Minimum spend

No contracts, no commitments. Test small and scale when the numbers work.

Guides for brokers

Know exactly what you're buying.

Straight answers, no sales pitch. View all 13 guides

How much do life insurance leads cost?

Typical UK prices for every lead type, and the number that actually matters.

Read the pricing guide

Exclusive vs shared leads

The four lead types compared, and how to spot a fake exclusive.

Compare lead types

How to get life insurance leads

What every channel really costs a UK protection firm.

Read the guide

FAQs

Questions brokers ask us.

How much do life insurance leads cost?

You set the price you're prepared to pay per enquiry. For context, exclusive UK leads typically trade between £30 and £80 depending on filters.

What makes an enquiry exclusive?

Every enquiry is delivered to one broker only. It's never shared, resold or recycled, so you're having the only conversation with that customer.

Where do your enquiries come from?

Through our own Google Search marketing: people actively searching for cover and asking to speak to a broker. Never bought-in lists.

Who can buy enquiries from Protection Connect?

FCA authorised firms only, directly authorised or appointed representatives. Every application is verified against the FCA register.

Is there a contract or minimum spend?

No. There are no long term contracts, no monthly commitments and no minimum spend. You can pause, scale up or scale down whenever you choose.

How quickly are enquiries delivered?

In real time. The moment a matching customer submits their enquiry it's delivered directly to your team, because speed to contact is what makes leads convert.

Life insurance leads, done properly

Buy life insurance leads in the UK

Protection Connect is a UK marketplace for exclusive life insurance leads. Every lead is a real enquiry from someone who searched Google for life insurance and asked to speak to a broker, matched to your criteria and delivered to your firm alone. No shared data, no recycled lists, no incentivised traffic.

Most brokers who buy life insurance leads are frustrated by the same things: shared leads that pit five firms against each other, aged data sold again and again, and long contracts signed before they have seen a single conversion. We built the marketplace to remove all three. You decide which customers you want by age, smoker status, cover amount and term, you set the price you are prepared to pay per enquiry, and you can pause or scale whenever you choose.

Because every enquiry is exclusive and delivered in real time, exclusive life insurance leads from Protection Connect reach your team the moment intent is highest, whether by API, email or SMS, and every one is also tracked in your dashboard. If you are weighing up where to buy life insurance leads, start with our guide to lead costs, compare exclusive and shared leads, or read the full set of buyer's guides.

Protection Connect only supplies FCA authorised firms, directly authorised brokers and appointed representatives, and every application is verified against the FCA register before approval. Create your broker account to start receiving exclusive life insurance leads.

Ready to grow your protection business?

Create your broker account in minutes. Every firm is verified against the FCA register before approval.

Create your broker account