Buy exclusive life insurance leads in real time.
Real enquiries from people actively looking for cover on Google. See each enquiry and its price, then buy the ones you want. Each one you buy goes only to your firm.
Available leads
My leads1
Payments
Balance
£40.00£0.00
AMHarbour Lane ProtectionAisha Morgan
£40.00£0.00
AM
Available
My leads1
Payments
Hi, I’m calling about your enquiry on LifeAdviserEnquiry ProductLife insurance Cover£250,000 Term25 years Age38 SmokingNon-smoker ConsentedJust now
- Run by an FCA authorised firmPJG Financial Limited · FRN 919697 (opens the FCA register in a new tab)
- No fixed-term contract
- Never shared or resold
- Credits for invalid enquiries
How it reaches you
- My leads In your dashboard.
- Email alert To your team, with a link to your leads.
- Webhook To Zapier or Make, or your own system on request.
- Your CRM Connect it from your dashboard, directly or through Zapier or Make.
Credits for invalid enquiries
If we approve your claim, we return the full enquiry price to your account balance.
We give at most 1 credit for every 10 leads your firm buys in a calendar month.
Full credit policyGrounds for a credit
- Number not in service
- Duplicate
- Test enquiry
From a Google search to your dashboard.
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Looks for cover
A real person who wants life insurance, income protection or over-50s cover.
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Enquires on our sites
LifeAdviser or 50Life. Never bought-in lists.
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Listed, then bought
Listed for approved firms. One firm buys it and gets the full details.
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Delivered to you
In your dashboard, by email or in your CRM. Never shared or resold.
Transcript of the film.
Script: “Someone looks for cover on Google. Preview enquiries and prices. Buy to unlock contact details. Your balance first. Your card pays the rest. Name and number in My leads, for your firm only. Or buy automatically, within your limits. Protection Connect. One enquiry, one firm.”
On screen: The example film opens with a navy card reading “Someone looks for cover.” An example Google search for life insurance quote shows a LifeAdviser result saying “We may introduce you to one adviser firm”, and the result is clicked. A navy card in the example film reads “Listed for you to buy.” Available leads shows four example enquiries at £78, £62, £66 and £58, with summaries but no names or numbers, as the cursor presses Buy for £78. The example lead uses £40 from your balance and £38 from your saved card, with a “Buy for £78” button and “Lead bought” as the balance reaches £0.00. The example £78 lead opens for your firm only in My leads: Mrs Hannah Price, 07700 900123, hannah.price@example.com, £250,000 cover, age 38, non-smoker and Source: LifeAdviser. The example Buy leads automatically switch turns on before settings appear with three lead types, an £80 maximum per lead and a daily limit of 3 leads. The example film’s end card shows the Protection Connect logo and “One enquiry, one firm” with a Create your broker account button.
What it costs to start.
Free to join.
- Minimum term
- None
- Pay only for the leads you buy. No card fees.
- Leads from
- £50
- Income protection. Life and over-50s cover from £55.
- No monthly fee
- No fixed-term contract
- No VAT
- Automatic buying only if you want it
Unused balance paid back to your card within 14 days if you close, less anything you owe.
See the lead, see the price, buy it
Genuine enquiries appear in Available leads. Buy the ones you want, one at a time.
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Step 1: Browse available leads
See each enquiry’s product, age band, cover and price. No names or numbers until you buy.
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Step 2: Buy for the price shown
Pay from your balance or by card, for exactly that lead.
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Step 3: Call your customer
Their name and number open in My leads straight away. One broker, every time.
One enquiry, one firm
Once you buy, the person’s contact details appear in My leads so your firm can get in touch.
Create your broker accountQuestions brokers ask us.
Life insurance and over-50s life leads start at £55. Income protection leads start at £50. Each lead shows its price before you buy. For comparison, exclusive UK life insurance leads are often advertised at around £30 to £80, depending on targeting. That range is our own view of typically advertised UK prices in 2026, not a survey.
Each lead shows its price before you buy. We set a lead’s starting price when it’s listed; prices then move with demand and as a lead stays unsold. Unsold leads get cheaper over time, faster during working hours, never below £50 for income protection or £55 for life cover. You never pay more than the price you accepted.
Open Available leads, choose an enquiry and press Buy. The first firm to buy it gets it, and nobody else ever does. You can also turn on Buy leads automatically with a maximum price and a daily limit. Automatic buyers get first pick of each new lead, highest maximum price first, and pay the price showing. The full rules are in our pricing terms.
Every enquiry is delivered to one broker only. We never share, resell or recycle it, so no other broker receives it from us. Repeat enquiries within 30 days of a purchase go free to the buying firm, but may be listed if it can’t receive enquiries. If the earlier enquiry wasn’t bought, we list the new one, replacing any listing for that customer still for sale.
From our own consumer websites, LifeAdviser and 50Life: people actively looking for cover who ask to be contacted. Never bought-in lists. Those websites don’t give advice.
FCA authorised firms with permission to advise on and arrange protection insurance for retail customers, and full appointed representatives of such firms. Every application is verified against the FCA register.
No. There’s no fixed-term contract or monthly fee. You pay for the leads you buy. Automatic buying is optional and can be switched off at any time.
New enquiries appear in Available leads as they come in. Automatic buyers get first pick. The moment you buy one, its details open in My leads and your team gets an email alert, so you can call straight away. You can also send each lead to your CRM.
How to claim: Open the lead in your dashboard, choose “Claim a credit” and give your reason and supporting evidence, such as call notes.
Deadline: 48 hours after delivery. For an enquiry sent to your CRM or by email between 8pm and 8am, at a weekend or on a bank holiday, the 48 hours start at the next 8am on a weekday that isn’t a bank holiday.
Eligible reasons:
- Phone number not in service
- Duplicate: the same customer supplied to your firm in the previous 30 days
- Test enquiry: one we made, or one plainly made to try out the form
Monthly limit: At most 1 credit for every 10 leads your firm buys each calendar month.
Not covered: We check phone numbers and email addresses when customers enquire, so there’s no credit if details work but the person says they aren’t theirs, or for false or inaccurate information customers give about themselves, including age or smoking status. We also don’t credit email addresses that bounce, don’t exist or reject messages, or details that don’t match the summary shown before you bought. There’s no credit if customers don’t answer, change their minds, already have cover, don’t qualify or don’t buy.
If we approve your claim, we return the full enquiry price to your account balance.
Create your account and get verified. Once approved, your owner, admins and advisers chosen by your owner can buy from Available leads.
It stays in your account, ready for a purchase with a saved card. If you close your account, we pay back any unused balance to your card within 14 days, less anything you owe us. If a card payment is disputed, a credit claim is still being reviewed or money is still held for an enquiry being delivered, we pay back anything due within 14 days of that being settled. Enquiries already delivered stay paid for.