Searching for a lead supplier surfaces dozens of near identical websites. The differences that matter are structural: how the leads are generated, how they're sold, and what you're committed to.
Your options
- Lead generators. Firms running their own marketing who sell what they capture. Quality tracks their traffic source; ask exactly where enquiries come from.
- Lead brokers and resellers. Aggregate data from third parties. More volume, less transparency, higher recycling risk.
- Marketplaces. You set criteria and price, enquiries are matched and delivered exclusively. Transparent economics and no volume commitments. This is the Protection Connect model.
- Hotkey sellers. Live transfers at premium prices; see our hotkey guide.
How to trial any supplier fairly
- Start with a small batch and no commitments.
- Call every lead within five minutes, at least four attempts each.
- Track contact, quote and conversion rates for at least 50 leads before judging.
Red flags
- Contracts or minimum spend before you've seen quality.
- Vague answers about traffic sources.
- "Exclusive" leads with no definition of how long or to how many.
- No returns policy for invalid contact details.
- They'll sell to you without checking you're FCA authorised. If they don't check you, they didn't check the last buyer either.
Related guides
- How much do life insurance leads cost?
- Exclusive vs shared leads
- Do life insurance leads actually work?
Exclusive enquiries, on your terms
Set your criteria, set your price, and receive exclusive life insurance enquiries in real time.
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