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About us

We connect people looking for cover with brokers who can help.

Protection Connect is a UK marketplace for exclusive life insurance leads. Every lead is a real enquiry from someone looking for cover on our own websites who asked to be contacted, matched to your criteria and delivered to your firm alone.

Why we built it

Buying life insurance leads often comes with the same frustrations: shared leads that put several firms in a race to call first, aged data sold again and again, and long contracts signed before they have seen a single conversion. We built the marketplace to remove all three.

Exclusive, always

Every enquiry is delivered to one broker only. Never shared, resold or recycled.

Real intent

Enquiries come from our own consumer websites, LifeAdviser and 50Life, from people actively looking for cover.

No lock-in

No fixed-term contract and no minimum monthly spend. You set the most you’ll pay per lead, and can pause or scale whenever you choose.

Who we work with

Protection Connect only supplies FCA authorised firms and their appointed representatives. Every application is verified against the FCA register before approval.

  • Independent brokers
  • Networks
  • Large brokerages
Run by an FCA authorised firm Protection Connect is a trading style of PJG Financial Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 919697). Check the register (opens in a new tab)

Ready to grow your protection business?

Create your broker account in minutes. Every firm is verified against the FCA register before approval.