A hotkey lead is a live phone transfer. A call centre agent qualifies the customer, confirms they want life insurance advice, then transfers them to you while they're still on the line. You pay for each transferred call.
What hotkeys cost
Typically £60 to £120 per transfer in the UK, the most expensive lead type per unit. You're paying for the call centre's time as well as the enquiry itself.
The upside
- Contact rate is built in: the customer is already on the phone.
- Intent is confirmed twice, once by the enquiry and once by the agent.
- Good hotkeys convert at strong rates for teams that can advise on the spot.
The catch
- Volume is capped by the seller's call centre capacity, so it's hard to scale.
- Quality depends entirely on the qualifying script. Loose scripts produce expensive small talk.
- You need an adviser free the moment the call lands. Miss it and the money's gone.
- Some hotkey operations run on incentivised or pressured traffic. Ask how the customer originally enquired.
Hotkeys vs exclusive web enquiries
An exclusive real time enquiry costs roughly half as much, arrives with the same intent, and lets you control the first call yourself. Hotkeys suit firms with spare adviser capacity all day; exclusive enquiries suit firms that want volume, control and better unit economics.
Related guides
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