A life insurance enquiry is a moment, not a record. Someone sat down, thought about their family and asked for help. Real time delivery means reaching them inside that moment. Everything about lead economics flows from it.
What happens to an enquiry over time
| Time since enquiry | What you're walking into |
|---|---|
| Under 5 minutes | Customer is still thinking about cover, likely still at their device |
| Within the hour | Back to their day; reachable but cooling |
| Real timeWhat we offer | Delivered the second the enquiry is submitted |
| Next day | Interest fading, other providers may have called |
| A week or more | Effectively aged data |
Speed is a two part deal
Real time delivery from your provider is half the equation. The other half is your response: route enquiries by SMS or API so the nearest free adviser calls in minutes. Buying real time leads and calling them tomorrow buys you aged data at fresh prices.
What to ask a provider
- What's the delay between the customer submitting and me receiving?
- How is it delivered: API, email, SMS?
- Is the enquiry exclusive when I get it?
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