"Qualified" is a word every lead provider uses and few define. Before you pay a premium for it, pin down what was actually checked.
Three very different meanings
- Form filtered. The customer's answers match your criteria: age, smoker status, cover amount, term. Automatic and reliable, but nobody has spoken to them.
- Contact verified. The phone number or email has been checked as real, by ping or code. Cuts waste, says nothing about intent.
- Voice qualified. An agent has spoken to the customer and confirmed they want advice. The strongest signal and the most expensive.
What matters more than the label
Source and freshness beat qualification theatre. A real Google search enquiry from ten seconds ago, matched to your criteria, will outperform a "fully qualified" record from an incentivised survey every time.
Questions that cut through
- What exactly was checked, by whom, and when?
- Where did the customer originally enquire?
- How old is the lead when I receive it?
- Is it exclusive to me?
On Protection Connect, every enquiry is criteria matched, generated from our own Google Search marketing and delivered exclusively in real time, so the qualification story is simple and checkable.
Related guides
Exclusive enquiries, on your terms
Set your criteria, set your price, and receive exclusive life insurance enquiries in real time.
Create your broker account